Archetype - Ruler
Archetype Ruler
Also known as a leader, boss, king, queen, politician, and administrator. The Ruler Archetype is a leader. They want power, high-quality, luxury items. Their attributes are a role model, leadership, administrator, and gatekeeper. Their products and/or services connote exclusivity. The Ruler is organized and prosperous.
Ruler Branded Colors
0E31E3
C-88, M-78, Y-0, K-0
R-14, G-49, B-227
051B95
C-100, M-96, Y-7, K-4
R-5, G-27, B-149
E0A652
C-12, M-36, Y-79, K-0
R-224, G-166, B-82
DE1616
C-7, M-100 Y-100, K-1
R-222, G-22, B-22
BE7D21
C-23, M-53 Y-100, K-6
R-190, G-125, B-33
Ruler Brands
Ruler People
Ruler Packaging
Ruler Tints and Shades
MISSION STATEMENT
The art of building brands - start to finish™
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