Color plays a central part of our lives. Color is all around us from our homes, décor, fashion, products and so much more. People make subconscious decisions about color. Therefore, color influences our attitudes towards products. Color often elicit a mood or feeling. It can make us feel anything from happy, calm, energetic, passion, serenity, prosperous, luxurious, loyalty and symbolize strength.

Knowing the impact color is incredibly valuable when selecting the color(s) for your company’s logo. Color also differentiates products and services from competitors. Color when combined with branding can make a mark instantaneously recognizable. Color is an essential part of branding.

Creative Brand Land are experts at Color Psychology, the Color Wheel, and the subtle nuances of color: primary, secondary, tints, tones, shades, monochromatic, complementary, split complementary, side complementary, square complementary, analogous, triad, hue, chroma, warm, cool, tertiary, and the value scale.

Color will be the visual identifier for your brand in the marketplace. Color will instantly broadcast who you are and what your company represents immediately to your clients. This is where your brand can differentiate from your competitors. Successful color usage can immediately connect with your clients and influence their engagement. Colors used in Branding can become iconic. We help our clients leverage the power of color which relies on accurate and consistent color schemes used in digital marketing, social media marketing, PR campaigns, print marketing and email marketing. We research the brand archetypes, color psychology, color harmonies, and keyword relevance to create an aesthetically unique color palette the elicits the mood, feel, and emotion of your brand to connect with your audience.

The Creative Brand Land method creates a harmonious palette where all colors work with each other. After our intense research, a perfect base color is selected then leading to the development of 5 based colors.  This expands the Brand Palette into several working color schemes that consist of the 5 Base Color, accent colors, tints or light colors, tones, neutrals. The success of this method translates into a cohesive marketing scheme across all platforms both online and in print.

In what follows, individual colors and their attributes. The elicit emotion or feelings and examples of their impact.